We believe in the power of content, and we help our clients identify, engage and build deep relationships with consumers through it. Regardless of the medium, regardless of the distribution platform, there’s always going to be a content solution that can drive increased engagement and performance for your brand.
From headlines to calls to action on your landing pages, compelling copy is necessary across all platforms that your company engages in to convey a brand personality that connects with your target audience.
People prefer companies that have personality and a human voice in their writing. Regardless of whether your business is B2C or B2B, developing and maintaining a consistent brand voice across all facets of your digital marketing strategy is essential to building long lasting relationships that will maximize customer lifetime value.
It’s not enough to assume a general demographic for your business and try to convert them with a general sales pitch. Researching your niche audience to a consumer profile level and identifying their affinity category is paramount to understanding their needs. By connecting to them with copy and content that specifically addresses their expectations, effective copywriting will help speed up the conversion process.
The wording and style of a whitepaper case study should not be identical to that of a Facebook post. Potential customers are at different phases of your conversion funnel based on where they interact with your brand. Copy across your digital presence must retain a common theme while also exhibiting versatility to take advantage of each unique digital platform.
Organic traffic from search engines is still the most effective way to generate leads for your business. Writing with SEO and highly ranked industry keywords in mind will leapfrog you over your competitors and help get your website ranking appropriately.